General
Is your CTR good, or is it good enough? This question is quite a common one these days, but it’s quite unfortunate that the...
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PPC – About PPC – Pay Per Click Management | ppc.org
Facebook Ads
In this post, we will give you a real-life illustration and insights based on our test in the fashion industry. Facebook is quite a...
General
Driving traffic to your website is essential to growing your business and generating revenue. Pay-per-click (PPC) advertising is a great way to do this,...
Digital Marketing
PPC plays an important role when it comes to boosting the ROI and visibility of SaaS Marketing efforts. Below are some first steps you...
PPC News
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a...
Digital Marketing
We can’t underestimate the importance of proper web tracking and measurement. With accurate data, we can optimize and report on the performance of a...
General
When it comes to navigating any PPC platform, the first thing is to understand the basics behind the way it structures its ads. When...
Google Adsense
These days, it is very difficult to find a business that’s not trying to boost its presence online, and PPC platforms mostly play important...
PPC Tips
Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll...
PPC Tips
If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure...
