General
For most advertisers, the battle will have already finished with them taking the side of Google and their pay per click programs Adsense and...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
January saw the sight of many great pay per click articles especially due to the fact that it is the start of a new...
SEO
When Google first appeared as a internet giant one of its main features, alongside its search engine and pay per click program, was its idea to...
PPC Tips
Everyone who is now an experienced PPC advertiser would have once been a rookie PPC advertiser who had near to no knowledge in pay...
PPC Tips
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round....
Display Ads
Potentially, this is the million-dollar question. What is the best combination to produce the highest CTR? Many publishers feel they know the answer to...
![[How to] Write a Compelling PPC Text Advert](https://www.ppc.org/wp-content/uploads/2013/01/How-to-Write-a-Compelling-PPC-Text-Advert.jpg)
![[How to] Write a Compelling PPC Text Advert](https://www.ppc.org/wp-content/uploads/2013/01/How-to-Write-a-Compelling-PPC-Text-Advert-100x100.jpg)
PPC Tips
A pay per click campaign that has a high CTR will have many benefits. For example, your campaign can change to adopt the level...
PPC Tips
Pay per click advertising has revolutionized the way we think about advertising: especially on the internet. An advertiser is now able to create a campaign in...
PPC Tips
2012 was a great year for pay per click advertising and it can only go one way in 2013 and that is forward. It...
PPC Tips
This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per...
