

Landing Page Optimization
I always see the landing page of a pay per click campaign as the factor which ‘makes or breaks’ a campaign. You may have achieved in...
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I always see the landing page of a pay per click campaign as the factor which ‘makes or breaks’ a campaign. You may have achieved in...


A major problem advertisers face in general nowadays is the fact that internet users are becoming more aware what an advert looks like and...


Like with most business advertising campaigns, pay per click advertising campaigns can be affected by external factors which you as the advertiser cannot control....


One of the many problems publishers of pay per click advertising face is with their cost per click. Ultimately, they would like their CPC...


The price you set as your highest CPC can sometimes be the determining factor whether your pay per click campaign is going to be...


Choosing the right way to get traffic to your website will no doubt improve the performance of your landing page. There’s pay per click...


Sometimes, when a PPC advertising campaign starts to under perform, it could be considered it is getting to the mature stage of its life cycle....


It is wrong that PPC is stereotypically seen amongst people as a form of paid traffic be it short term or long term (depending...


Being in a technology-driven recession, you will see that many companies such as Google and Apple are constantly innovating their products to produce a...


It is a question that many advertisers will have or should have potentially asked. When it comes to pay per click advertising, it is...