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Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which...
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Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a...


PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are...


Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a...


It seems there is a lot of talk on the internet regarding what company is the best hosting platform for WordPress websites. However, as...


On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain...


The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered...


Google Adsense is a great way to make money from websites generating traffic. Anyone can start a website and start using Google Adsense to...


Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority,...