PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what...
PPC Tips
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However,...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Happy Days, who had created a PPC campaign to...
General
So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of...
Google Analytics
As a PPC advertiser, it is almost a certain necessity that you use some sort of program such as Google Analytics on a PPC...
PPC Tips
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of...
PPC Tips
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument...
PPC Tips
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on...