PPC News
Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s...
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PPC News
How does an ad get clicked and fail to convert into a sale? This is a question many an advertiser wonders when running paid ads online....
PPC News
You probably already have dashboards, metrics, and machine learning tools within reach. But you’re likely misfiring if your marketing still leans on assumptions or...
PPC News
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
PPC News
Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
PPC News
In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC)...
PPC News
Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to...
PPC News
Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not...
PPC News
Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as...
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Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action...
PPC News
The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the...
PPC News
For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s...
Blogging
Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen...
PPC News
As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto...
