PPC Tips
It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2,...
No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally...
If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their...
Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more....
The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits...
The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to...
Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher...