PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert...
You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand...
Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in...
At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns...