PPC Tips
Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...
PPC Tips
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...
PPC Tips
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote...
PPC Tips
Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach...
PPC Tips
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what...
PPC Tips
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However,...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Happy Days, who had created a PPC campaign to...
