PPC Tips
by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41...
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of...
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument...
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by TitanBet, who had an ‘okay’ search advert and a...
The way pay per click advertisers bid in PPCÂ comes down to two options: advertisers can either choose to automatically bid on keywords or manually...
There are many important areas to a PPC campaign that will determine the success of it such as the advert itself, the landing page...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by We Buy Any Bike, who had a poorly targeted PPC...
Continuing the ‘Save PPC Budget By’ series, the next area that is going to be looked at is in measuring the bounce rate of PPC...