PPC Tips
For many marketers, the value of PPC data ends with informing the current and upcoming PPC campaigns; after that, their usefulness stops. There are...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
For many marketers, the value of PPC data ends with informing the current and upcoming PPC campaigns; after that, their usefulness stops. There are...
We don’t need to tell you how important PPC and Content marketing are when it comes to digital marketing strategies. Now the question is,...
Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll...
If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure...
As time passed, I learned that becoming a PPC analyst will require you to be in a state of steady learning and adaptation. You’re...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly...
There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some...
When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and...