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Paid Search marketing is a great way for your business to earn qualified leads in a highly competitive marketplace. The best part about PPC...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...

Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...

Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...

With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Paid Search marketing is a great way for your business to earn qualified leads in a highly competitive marketplace. The best part about PPC...
In the realm of PPC management, good organizational skills are a key concern. It’s an issue on every level, from planning, hiring, client/boss management,...


The keywords advertisers choose to use in their pay per click campaigns has a huge impact on the whole success of the campaign. If...


If you look at a PPC campaign from afar, hopefully, you will realise that a campaign is a very complex system which has many...
Anyone involved in marketing today will tell business owners that getting their products and services advertised online is a crucial step to success. When...


The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...
There’s no perfect way to go about your pay-per-click marketing campaign. Depending on what you’re selling and the services you provide, creating successful advertisements...


Last article in the ‘Analyse A Real PPC Campaign’ had a look at the new and emerging market of smart watches and Pebble. What...


A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...


Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...