Google Adwords
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable...
A pay per click campaign that has a high CTR will have many benefits. For example, your campaign can change to adopt the level...
Pay per click advertising has revolutionized the way we think about advertising: especially on the internet. An advertiser is now able to create a campaign in...
2012 was a great year for pay per click advertising and it can only go one way in 2013 and that is forward. It...
Utilization of the internet as a marketing tool has become one of the most effective ways to promote and sell products and services. Almost...
companies know by now that quality score is a very important factor that affects the performance of your search advertising. It’s the rank in...
This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per...
Are you currently focusing your SEO and PPC efforts on high traffic generic keywords or long tail keywords? The difference between the two is...
Everyone knows there is a lot of work that goes into creating a profitable pay per click ad campaign. Let’s break down just a...
Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really...