Google Adwords
Perhaps the biggest winner in the shift of advertising dollars online has been Google, the search giant with a market cap of somewhere in...
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PPC – About PPC – Pay Per Click Management | ppc.org
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PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Betfair, who had a PPC campaign to ward...
Google Adwords
PPC is not just a way to instantly boost your traffic, or a means of circumventing the lengthy SEO process with visibility on page...
PPC Tips
An important part to a PPC campaign is in getting the web user’s attention, to begin with. Once you have the web user’s attention,...
PPC News
A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This...
