SEO
Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays...
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PPC – About PPC – Pay Per Click Management | ppc.org
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General
Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that...
Google Analytics
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts...
PPC Tips
The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment...
