PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but...
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PPC Tips
It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is...
SEO
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
PPC News
Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a...
