Landing Page Optimization
As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic...
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PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that...
Landing Page Optimization
There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial...
PPC Tips
Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...
