SEO
SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not...
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PPC – About PPC – Pay Per Click Management | ppc.org
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SEO
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert...
Landing Page Optimization
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...
PPC Tips
It pains me when I have to make articles that highlight the common mistakes advertisers make in Google AdWords because it is clear advertisers...
