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It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...
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PPC – About PPC – Pay Per Click Management | ppc.org
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You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...
PPC Tips
The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can...
PPC Tips
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...
