
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert....
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert....
As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising,...
When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that...
For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online....