PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert....
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert....
As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising,...
When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that...
For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online....