
PPC Tips
PPC advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

PPC advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running...
If you want to get paid clicks from search engines using Pay Per Click marketing, you need to follow the set PPC tactics. Some...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Travel Republic, who had a poor advert, with...
Social media gives brands fantastic opportunities for increasing name recognition and building website traffic. Additionally, social networks help companies generate leads and thereby boost...


The vast majority of websites out there concentrate their efforts on bringing traffic to it. However, what is the point of doing this if...