PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with...
Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever....
Bing has started the process of removing sidebar text adverts from its search results, inline with a change Google made back in February 2018....
Bing has started to introduce new ad extensions to their PPC advertising network, inline with competing directly against Google AdWords. A new ad extension...
Are you leading a local business? Then, probably you might have often faced a disturbing challenge of optimizing the AdWords campaigns. Right? Well, don’t...