SEO
Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with...
Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever....


Bing has started the process of removing sidebar text adverts from its search results, inline with a change Google made back in February 2018....


Bing has started to introduce new ad extensions to their PPC advertising network, inline with competing directly against Google AdWords. A new ad extension...