SEO
Staying visible on Google’s search result page is vital to any business’ success. Its new update, however, has somewhat turned the tables upside-down by...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Staying visible on Google’s search result page is vital to any business’ success. Its new update, however, has somewhat turned the tables upside-down by...


I won’t lie that I am a big fan of Ezoic. Since using them, I have seen my earnings treble and my website appears,...


Having an advertising campaign that lacks a good return on investment can be quite a financial stress on a business. Advertising campaigns, such as those...
Perhaps the biggest winner in the shift of advertising dollars online has been Google, the search giant with a market cap of somewhere in...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Betfair, who had a PPC campaign to ward...