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PPC is not just a way to instantly boost your traffic, or a means of circumventing the lengthy SEO process with visibility on page...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
PPC is not just a way to instantly boost your traffic, or a means of circumventing the lengthy SEO process with visibility on page...


An important part to a PPC campaign is in getting the web user’s attention, to begin with. Once you have the web user’s attention,...


A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vimeo, who had the only paid search advert...


Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as...