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It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to...


Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand...


It’s hard to think that the web-encompassing art of SEO has only existed in a form that faintly resembles what we know it as...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert...


Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are...