
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search...
Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords...


Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been...


Five year’s ago, everything was geared towards improving the pagerank of a website. This was a number, out of 10, that indicated how search...


There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space...