
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google...
One of the oldest sayings in the world of SEO is that “content is king”. No matter how many years go by and whatever...


The title to this article is, to some extent, something thousands of people are still looking to find the answer to. What makes a...


PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has...


When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will...