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Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge...


There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’...


Google Analytics is a brilliant tool for every website owner to user and take advantage of. It is free and provides plentiful of meaningful...


The Last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sound in the City, which was a prime...
There are millions of advertisers that use PPC for, most likely, a million different reasons, making it oneof, if not the, most used form...