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The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all,...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all,...
Digital marketing is an integrated online marketing to pull, engage and realize potential customers. With the advent of internet technology and its ubiquitous presence,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting...


Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design...


PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not...