
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a...


Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and...


Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with...
I started my career as an Intern in a digital marketing agency. I was fresh out of college and got a call. Frankly speaking,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a...