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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Markets.com, who had a great example of a...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Markets.com, who had a great example of a...
If you have opted to transfer your Blogger blog to WordPress, then, firstly, congratulations. This is a big step in your blog or website’s...
Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to...
For many B2B businesses in competitive niches, it can be difficult to effectively manage your AdWords campaign. Your main aim is usually to improve...
Want to rank higher? Or the goal is to gain more traffic? More traffic may lead to higher signups and more sales. Ultimately, getting...