
PPC Tips
Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that...


From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to...


For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high...


You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An...