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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good...
Are social media marketing services necessary? They are essential for the successful running of your business. They are designed so that you can exercise...


There’s not a single problem with wanting to start a business and run away from your current job – many thousands, if not millions,...


Search engine optimisation is an extremely important element to any website’s health and overall success. For the vast majority of websites, it will make...


“Data-driven content marketing” is the new buzz word in the market today. However, before discussing this thoroughly, let’s find out first what content marketing...