
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert...
Engaging your current audience with compelling content is easy. Reaching a broader spectrum of people and converting this new demographic to become your audience...


You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form...


Google continually test their paid search results section to their search engine to better improve the experience for both advertisers and web users. Back...
Your online business can prosper and flourish when you take care of each and every key factor. One of the primary key factors is...