PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had...


Search engine optimization is always getting updated by Google to push the internet towards their main goal: improve the user experience web users have...


Before people get completely distressed at the mere thought of not using Adsense, what the title is stating is that there are two reasons...


Do you struggle to grow your business or have trouble with repeat business? These are issues that could be addressed with an effective social...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand...