PPC News
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this...
If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy...
When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you...
As a blogger, you might have noticed drops in your traffic at this time of year around Christmas, which is perfectly normal for the...