
PPC Tips
The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed...
Search engine optimisation is constantly changing every year. Mainly, this is due to the large algorhtym updates Google implements which basically tell the world...
Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending...
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this...
If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about...