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Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC...


We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come...
Written by Antony Potts Hiring a professional to help boost your search engine rankings may seem like an easy thing to do. This is because...


Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to...