
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by...
Written byIzabela Wisniewska Search Engine Optimisation is constantly evolving and it’s doing it at a very fast pace. Unless you’re working in SEO or...


A new report from Merkle’s Q3 Digital Marketing Report has made apparent that the the future is in the mobile industry from the statistics...


There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what...
Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site...