Blogging
Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results....
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results....
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert...
Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally...
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many...
For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue...