PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign...
For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part...
Written by Nelson Viloria Pay Per Click advertising is one of most effective ways to bring customers to your website and increase the conversion rate,...
Whatever way you look at websites online, you cannot ignore the fact the dominant variable which affects how well a website does online is it’s search...
Written by Carrie Davidson Before you can start a blog, you have to ask yourself a few questions. After all, this isn’t going to...