SEO
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a...
PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are...
Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...