
PPC Tips
Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...


Written by Lalit Sharma The future of global business, according to marketing experts, lies online. In fact, this prognosis seems to already have come true...
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a...
Blogs are very much vulnerable to external attacks and that means, if you are the owner of a popular blog, you need to be...