PPC Tips
On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered...
Written by Stephan Serrano You need good information to make good decisions. Unfortunately, Facebook doesn’t divulge enough. For example, imagine you have a service...
Google Adsense is a great way to make money from websites generating traffic. Anyone can start a website and start using Google Adsense to...
Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority,...