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Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has...


Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In...
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...


Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...