
Landing Page Optimization
There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial...


Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...


Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument...


It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products...