
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good...


As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should...


When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not...
Ranking in the search results organically is one of the most effective ways to protect your brand and reputation online. At the same time,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized...