PPC Tips
You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click...
If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the car manufacturer Peugeot looking to promote their...
Since Google AdWords is the most used form of online advertising out there being used in its millions upon millions, it should not come...
Search Engine Optimization or ‘SEO’ as it is preferably called can sometimes be seen by some as a black art. There are no definitive methods...