
PPC Tips
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest...
Click fraud is unfortunately something that will affect every advertiser and publisher of pay per click advertising. The problem with click fraud, though, is...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC...
I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect...
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has...