
Landing Page Optimization
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out...
Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and...
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...
As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per...
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